May be marketed regionally, nationally, or internationally.Should be assumed to have unique properties and/or attributes differentiating it from the competition which-through your marketinglan-will be outlined to your customer as the “potential profit” reason and/or benefit derived for use of your product/commodity or service.Should be assumed to have great potential that-marketing-wise-has yet to be developed hence, your assignment is to design a plan that will make this product/commodity or service a profitable proposition.The product/commodity or service you select: If changes occur after the executive summary deadline, a new/revised summary cannot be submitted rather, the team can share an addendum during its presentation. In addition, teams who have not completed all Accreditation Requirements will not be eligible to participate in the marketing competition.Īny changes to the product following approval must be re-submitted. T eams who fail to submit a product approval form by the February 1 deadline will not be eligible for the marketing competition. The deadline for submitting product approval requests is 11:59 pm CST February 1, 2023. Feedback will be given within five business days. Product approval forms can be submitted at any time prior to the deadline. Teams are required to submit their chosen product for approval to ensure it qualifies. NOTE: Product approval requests must be submitted on the online approval form. The product/commodity or service you select must assume that you are operating in an established market with a primary objective being the displacement of major competitors to gain market share.Your plan must emphasize value-added differentiation, utilizing marketing techniques to increase the value of an existing product/commodity or service.This producer benefit must be demonstrated and described within both your written and oral presentations. An agricultural product/commodity or service is defined as one that is a direct input for, or output of, an agricultural application, marketed with a clearly demonstrated objective of improving producer income or productivity. Products must be an agricultural product/commodity or service.Here are the specific factors that must be incorporated into your marketing competition project. Each accredited student chapter may enter one team in the competition.

Each marketing campaign, presentation notes, and presentation should be developed by the students with minimal content creation from advisors. The event also presented key achievements of more than 156 employees have been trained on Lean programme across the Group, and 58 improvement processes have been identified with 28 of these processes were delivered and implemented.The following guidelines are established to aid student chapters in assembling effective marketing campaigns that may be judged on an equal basis by a panel of agri-marketing professionals. The event, held in Hurmuz Grand Hotel, Muscat, included presentations on Lean Management, highlighting the project’s progress and phases in addition to an exhibition showcasing the completed projects. The project is a group-wide initiative that aims to streamline processes and reduce waste at the workplace to ensure business efficiency. The ceremony concludes the first stage of the Lean programme, a business excellence model that includes training and coaching on Lean methodology at all levels across the group companies. Abdullah Al Badri, Chairman of Numo Institute for Competency Development (NICD), member of Nama Group, along with its subsidiaries’ CEOs, other key officials and executive management at the group.

The event was held in the presence of Eng.

Nama Group organised the Lean management ceremony in recognition of the efforts of its employees.

Nama program team building